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Running A Successful Awareness Campaign

Running an awareness campaign is much like running a business because it uses the same principles. The only difference is that one is done for profit while the other is done for a good cause but with both of these, you will need to identify a target market and you will need to know exactly how to reach out to that target market. If you are going to be targeting younger people, your best bet for advertising or creating awareness is to use social media. Social media provides you with a platform that lets your reach thousands of young people with the clock of a button and will let you reach these people without having to spend even a single dollar however, if you do have money to invest, you will be able to use the money to reach thousands and thousands more with every dollar that you have. Visit http://www.plasticcard.com.au/custom-plastic-cards 

Having the right tools

Similar to running a business, you will have to have identification cards similar to custom plastic business cards and you will have to have leaflets and booklets that talk about your cause and why you are doing what you do. You have to also detail to your audience what they can do to make the situation better and why they are being reached out to. If for example you are creating awareness about the plight of animals, you have to give them detailed information about what is happening and what actions your audience can take to change this plight.You will also need to look in to

Gift cards printing because you will need to have identification when you go in to organizations and companies to speak to them about your cause.If you intend to fund raise, you will have to find legal ways of making your business more official because people will not be willing to donate money to an organization that they have not heard of, In the beginning you may not get any donations but as you make people more aware of the work that you do, you will be able to get people’s attention drawn towards your cause. It is important that you use social media to the best of your ability because there are many things that social media has that can help you to further your reach without having to spend extra money. You can also use it to target people within a certain age limit and a certain location which will help you to reach the right people without too much trouble or having to spend too much money.

Steps To Develop Your School’s Brand

Nobody really pays attention to the branding of a school, however in the modern world, it has proven to be extremely important. A school’s brand recognition is built through its quality of service, value system, facilities and amenities etc. It showcases how the customer perceives your school. The better the recognition, the better admission rates, school fees etc. To develop your school’s brand, here are a few easy steps.

 Identify audience

Your school may perhaps have only primary classes, pre-grades or all grades. No matter what, you need to identify your audience. If it is a Montessori, your audience will be parents of kindergarten kids. You need to make your school appealing to them, in a way that is appropriate for a child. For example, having an safety surface playground as a football field may not be appealing to the parents since that isn’t necessary for such kids. Rather, they would like the playground area with many rides and slides. This is the complete opposite for a teenage football player. He would be awaiting to join school to get into the team.

 Value proposition

This is what you promise to offer your customers. A quality service will depend on the experience of staff, facilities, extra-curricular activities, and many more. The customer that approaches you could have various needs. For example, an academic student might look at the quality of your science labs while a sports-students would look if the sports surfaces of different courts are well maintained. You need to stand out from your competitors and hence needs to offer something unique that no other school offers. You could use a great ‘tagline’ to deliver the intended message to your audience.

 Brand identity

This focuses on how you want your school to be perceived by others; which is its personality. Leaving a good impression among your customers is vital and hence define your school’s long term vision, goals, future development plans etc. Such elaboration will make your customers believe that you are serious in what you are talking about, and trust you with their kids. Your school’s personality will also cater to different social statuses. There are luxury private schools with all newest technology for the rich kids, while others may be satisfied with average facilities. So, know who you are planning to attract to your school. Visit http://www.parks-supplies.com/category_company/outdoor_fitness/ 

 Branding guidelines

This is the interesting part while being one of the most important. These guidelines are by which people will identify and recognize your school. The logo, school colours, flag, mascot, school layout and design, school anthem etc. are some of such essential features.